Why should you invest in Email Marketing?

Not sure whether email marketing is a good investment? We're here to tell you why it is the most effective strategy you can choose.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. It helps you in connecting with your audience to promote your business and generate leads. It is also the most cost-effective way for businesses to communicate with their customers.

People often tend to look through their emails when they wish to buy something. Data from 2017 shows that 85% of adult internet users are on email, while only 15% use search engines and 22% are on social media. It beats out social media, SEO and affiliate marketing in terms of effectiveness. This is why it is very important for businesses to build a successful email marketing campaign.

Advantages of Email Marketing

1. Large Reach

In today’s age, it is easy to believe that Facebook has the most active users - over 2.32 billion. But what isn’t shared frequently is that the total number of worldwide email accounts is closer to 5.6 billion and is projected to grow further. The simple reason for this is that to access most things on the internet, you need an email ID, it is the currency of the web. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.

2. Delivery of Message

While planning a marketing strategy, it should be kept in mind that while only 2% of your Facebook fans see your posts, around 90% of emails get delivered to the recipient’s inbox. Email is proven to ensure that your audience gets your message.

3. Drives Conversions

When it comes to driving conversions, there is nothing more powerful than email. You are 6x more likely to get clicks on your email than through Facebook/Twitter. According to recent studies, 4.24% of your visitors on your website are from email, 2.49% from search engines and 0.59% from social media.

4. Measurable

There are real-time campaign monitors which help you access metrics like opens, clicks, bounces, forwards, social shares and even more. Additionally, CRM (Customer Relationship Management) softwares help businesses understand how email marketing can impact business opportunities.

5. High ROI

Given the other benefits listed above, there is no doubt that email marketing is the most effective marketing channel. As per a 2015 study by the DMA, it is found that for every $1 spent on email marketing, there is an average $38 return on investment (ROI). These statistics prove that email marketing is a cost-effective channel for marketers today.

6. Preferred Communication Channel

Users prefer to use their social media accounts for personal communication. Unlike that, email is a professional medium and people expect to get information about products, business, and services through that channel.

7. Open Platform

Unlike Facebook, Twitter and other social media platforms, email is not owned or controlled by any one particular entity. It is an open communication platform and there are several platforms which allow access in sending and receiving emails. If you invest the time and money into building a good email recipient list, it will be a huge asset.

8. Longevity

Remember MySpace? Orkut? The world of internet is ever changing; social media sites come and go. But email has a history of longevity. The first ever promotional email campaign took place in 1978, and the industry has been growing since then. Today, there are tools to create and send branded emails in bulk. Investing in building an email list, is a stable long-term investment.

It might be time to reevaluate your marketing strategy, if you’ve been ignoring email marketing so far. It delivers huge returns and it not complicated. There is no success formula - it is about what works for your brand. While other marketing trends will come and go, email will remain the most powerful channel available to a marketer in the digital age.


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